Massimo Lucidi

Garante della Tua comunicazione - Emotional Designer

Curriculum Inglese

Massimo M. Lucidi

MISSION

“Create value” for clients and the whole society.

EDUCATION AND QUALIFICATIONS

Federico II University of Naples Economics

ITALIY

  • Laurea degree 110/110
  • Graduation thesis in economic geography on “Crisi urbana e politiche di sviluppo. Il caso Bagnoli” (Urban crisis and development policies. The situation in Bagnoli) ;
  • Supervisor: Ch.mo Prof. Gennaro Biondi, director of the department for local economy.
IT SKILLS

  • Excellent knowledge of Microsoft Office package.
  • Website planning for Soluzioni srl (www.soluzionisrl.com) and for the brands Mediterraneating (www.mediterraneating.com), Soluzioni politiche (www.soluzionipolitiche.com), Mare Moda Capri (www.maremodacapri.it), Quisimoda (www.quisimoda.it) Settimana del Turismo (www.settimanadelturismo.it)
LANGUAGES

  • English and French: good (written and spoken).
WORK EXPERIENCE

  • Member of Journalist association, register of freelance journalists;
  • Since 1993 contributor to newspapers and local TV channels.
  • 1994 takes part to the Philip Morris marketing award, directed to italian university students, with a recognition. Attends several case history and business stage on business marketing, investigating the subject of laws of contribution within European Union.
  • 1995 teaches marketing for the consortium Skill 94 supported by Idimer, Idis Foundation and Confesercenti.
  • 1996 takes part to a training and advice program supported by Assefor, Association of Chambers of Commerce, together with European Union and Chamber of Commerce, aiming at promoting, assisting and training SMEs.
  • 1997 creates an entrepeneurial project on accomodation facilities for B&B in Campania, thanks to the support of Aic division for business start up, Idis Foundation - Città della Scienza (City of sciences- Naples) di Napoli, .
  • January 1998- march 2000, contributor to the economic weekly newspaper “Il Denaro” for tourism section.
  • 1998 teaches tourism marketing at a regional course, promoted by Airontour Naples and marketing at courses of business start up and planning at EAFRA, education agency of ACAI, craftwork association. Inteaches marketing in a training course on tourism at University of Naples “L’Orientale”. 1999
  • Since october 1999 is in charge of thermalism and farm holidays at BMT, Borsa Mediterranea del Turismo Naples (April 2000): organizing the Mediterraneating fair and particularly engaged with the press office and external relations.
  • October- November 1999 for Progecta srl, company organizing the BMT, plans a workshop on italian touristic product together with foreign TOs, taking part to the Borsa del Turismo dell’Est in Triest.
  • 2000 buys out a share (50%) of the new established company “Soluzioni S.r.l”, directed to advice and services market, particularly concerning marketing and corporate communication .
  • February 2000 sets off a cooperation with Prof. Gennaro Biondi at Federico II, University of Naples, on economic territorial items of Campania.
  • Teaches “Know how of communication and congress information”, (”Tecnica della comunicazione e dell’informazione congressuale”) at a Professional School for Tourism in Aversa.
  • Since the end of 2000, following the 4th edition of BMT, works for the Tour Operator “I Viaggi dell’Airone” (owned by Angelo De Negri together with Progecta srl) as Promoter in Campania and Puglia for sales management and later as sales manager for Italy.
  • July 2000 establishes together with Angelo De Negri the monthly review for tourism “Turismo Mediterraneo”, original heading, becoming editor in chief. It is a newspaper created for entrepeneurs of tourism industry, established with the cooperation of the local section of Confindustria Naples, “Industria turistica”.
  • October 2000- February 2001 teaches at courses for “Travel agent and Tourism”, organised by the company Concorsi e Concorsi.
  • March 2001 teaches tourism marketing at the training courses on incoming tourism organised and promoted by Business Union of Naples (Unione Industriali di Napoli).
  • Since 2001 is in charge for the external relations of BMT and since september for the strategic marketing of the edition 2002.
  • May 2001 takes over the remaining shares of Soluzioni srl, becoming governing director, and opening the company to the entrepeneur Cav. Avv. Enrico Auricchio, new member with a share of 10%. Being Soluzioni srl member of Business Union of Naples (Unione degli Industriali di Napoli), becomes consulant for tourism: BMT e I Viaggi dell’Airone.
  • February 2002 Soluzioni srl sets off a partnership with the University of Naples “Parthenope” for training courses on tourism, particularly joining the project of university master on “Management for renewal of touristic facilities”, “Management per l’innovazione nei servizi turistici” (part of PON 2000-2006).
  • May 2002 attend the master in “IT and Net Economy”, organised by Cap Gemini Ernst & Young at University of Castellanza (Milan).
  • Since June 2002 together with Soluzioni srl becomes consultant for strategic and operational marketing at Cesaweb Spa, the biggest “call-web contact center” in South Italy.
  • 2003 with Soluzioni srl becomes consultant for marketing and corporate communication in the business to business and business to consumer faires Borsa Mediterranea del Turismo, Meditertrans, Fiera del Baratto e dell’Usato. Is engaged in the scientific planning and teaches touristic marketing for the Master on Tourism, organised by the University “Parthenope” and for the training course ATA (Animatore Turistico Ambientale), in cooperation with IRAT-CNR (Istituto di ricerca dell’attività terziarie del CNR- Research Institute for service industry).
  • 2004 with Soluzioni srl becomes consultant of international marketing for the Fair in Canton (China) and for the german consortium Gepa 2, dealing with corporate communication and workshops on entrepeneurship in Bari and Catania.
  • April 2004 atteins a great success as director of the 8th edition of BMT, the professional fair for tourism, broadening it with panels and conferences at international level, not least the global convention of Atlas, Association of Experts of Tourism.
  • May 2004 guest of polish government, teaches for a week territorial marketing at the Ministry of Tourism in Warsaw and Cracow.
  • June 2004 presents to the agroindustrial enterprises the first fair business to business on mediterranean diet, Mediterraneating, in the presence of Ambassadors of Israel and Palestin.
  • July sets up a deal with Mostra d’Oltremare Naples for the hosting of the fair and realizes the first plan of strategic marketing and communication till 2009, working since september at the business plan of the first edition: november 2004
  • November, after only two months of Mediterraneating, obteins an unexpected success, attracting a big number of exhibitors and professional visitors to the 1st edition. Coomunication is the core innovation, appreciated by italian agroindustrila sector. The website www.mediterraneating.it ist frequently visited in Italy and abroad. Voiello-Barilla, Auricchio, Fini, Sangemini, le Regioni Campania, Calabria, Molise e Calabria are among the main exhibitors.
  • January 2005 contributes to the launch of a new brand by Soluzioni srl: Soluzioni Politiche, aiming at using the acquired skills and experiences in corporate and industrial communication to political communication;
  • February 2005 launches the first on line newsletter for agroidustrial industry, providing daily informations to all stakholders.
  • February 2005 together with the company A.SVI.Marketing and with the sponsorship of Casartigiani, CCIAA Naples and Regione Campana, plans a new edition of the renownd brand “Mare Moda Capri”; presenting the official preview in june 2005.
  • November 2005, thanks to the advice of Klaus Davi & Co. Milan and Barabino & Partners Brussel, organizes the 2nd edition of Mediterraneating and sets off the project of internationalization of this meeting on mediterranean diet through roadshows on the main business markets the world over.
  • June 2006: in Lehigh University (Pennsylvania - USA) Intern of Global Village: for 6 weeks with Iacocca Institute a special program for Future Leader of Business and Industry based on innovative kind of marketing and global communication.

EXPERIENCES ABROAD

  • Research on Bed & Breakfast and “sensitive areas” (object of graduating thesis) in several regions of Europe: England, Wales, Ireland, Scotlan
  • Several trips to the main european countries (Great Britain, France, Germany, Spain, Poland), United States of America, Canada and Arab region.
SOCIAL INTERESTS

  • Member of several catholic associations and clubs, in 1995 takes part to the Ecclesiastic Meeting in Palermo as Secretary of the Pastoral Council of the Diocese of Pozzuoli and is engaged in the National Committee on “Communication”.
  • Chairman of the Association “Adeste Probi Homines”, supporting the Tourism Young Center ( Centro Turistico Giovanile), national association, reference point for the catholic world, located in Vatican for which obteins the office of regional coordinator. The association aims at promoting the joung entrepeneurship in the tourism sector and the cultural, historical, touristic and religious education in our region.
  • Member of Nautic Club Posillipo and Rotaract Club “Isola d’Ischia”, becoming President in 2002.
  • 1993-1997 District Councillor of Comune di Napoli, elected and engaged in several governative offices.
  • Founder and supporter of several associations and clubs with catholic background and a nature of social welfare. Member of the Union fo Italian Catholic Press (Unione Cattolica Stampa Italiana) and of Press Association of Naples (Associazione Napoletana della Stampa).
  • 1997- 2004 Parlamentary Assistant at the House of Deputies.
  • Since 2000 member of the Business Union of Naples (Unione degli Industriali della Provincia di Napoli), belonging to the section SMEs and to the junior section of Confindustria.
  • Since 2003 takes the chair of Internationalization Committee of Business Union of Naples – junior section (Commissione Internazionalizzazione dell’ Unione degli Industriali di Napoli Gruppo Giovani Imprenditori) and becomes Councillor of the Sezione Società di Consulenza Direzionale.
  • Since 2005 is in charge for the institutional relations of the junior section of Business Union of Naples and represents the Union within the CFI Confindustria (Comitato Fiere Industria di Confindustria).
OTHER SKILLS AND INTERESTS

Eager to learn always more (languages, softwares…); travelling, socializing and fostering public relations; Sport: practicing rather than watching.

Autorizzo il trattamento dei dati ai sensi del D.Lgs.196/2003.